The theme for the 2023 Annual Fundraising Gala, held at The Frist Art Museum, is based on Irving Penn’s Beyond Beauty Exhibition. The marketing materials designed and produced for the event include a multiple page program, invitation, envelope, and reply card. The design style includes clean lines combined with decorous flourishes and imagery to compliment the modern elegance of the event. The bold and vibrant color pallet is inspired by and highlights Irving Penn’s photographic approach.